When you’re sick, you go and see a doctor. If your car breaks down, you take it to a mechanic.
Similarly, if you are not winning tenders you should, if you can’t effectively communicate your point of difference or if you don’t have the policies and procedures to support your OH&S or Environmental responsibilities – you probably need the services of an experienced, professional writer.
Tender responses are notoriously difficult to write. They’re supposed to be difficult. Many similar businesses are pitching in competitive marketplaces and the organisation putting out the tender want you to convince them that you are a worthwhile investment. Tenders require clear, precise and readable language to cut through technical jargon. If you’re not winning tenders and you’re competitive on price, it might mean that you’re not presenting yourself well in writing. It might mean you need some help in this area.
Policies and procedures
There are no half measures when it comes to writing policies and procedures. Having badly written, illogical or poorly communicated business documentation can leave your business open to legal action should there be an OH&S, Environmental or Human Resources complaint. Calling in a professional to write, prepare and check your policy and procedure documents is an exercise in insurance.
Corporate Profiles, Annual Reports, Marketing Brochures and Websites
The way your present your business is integral to your perception in the marketplace. Poorly written and presented brochures and badly designed websites can rule your business out of contention without you realising. Professionally designed and written corporate profiles and annual reports show your potential customers you are serious, you care about details and you don’t cut corners. Your marketing materials should present the best version of your business – when marketing materials are beautifully presented and written for the right audience they invite further investigation: hits on your website, phone calls and meetings.
Although most training is ‘on-the-job’, the benefits of formal staff training in professional writing include: acquisition of skills and competencies, loyalty, increased well being, increased performance and possible financial benefits to the employer from state governments (depending on the training and the industry). Training staff effectively to perform business operations means that you can bring the operations back in house, saving you time and money in the future.
Professional writers can be the point of difference you need to cut through the noise in the marketplace. It can be a relief and almost a joy to read clearly written, properly communicated, beautifully presented, and well executed business documents. Professional writing supports your business by displaying your strengths and highlighting your excellence.
If you’re new to the tender world or are looking to take your tenders to the next level, reach out and let’s discuss you unique tender needs. I’ve been working in the industry for over 18 years now and I remain committed to helping my clients to maximise their business results.
Or download my free Tender Cheat Sheet, to get you started.