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How to make your tender stand out from the crowd

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If you’re feeling unsure about all things tenders, it might be worth considering some tender training or an online course.

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Kristine Daw is the Managing Director of Dawtek, a Melbourne-based company specialising in tenders and proposals, tender training, copywriting, editing and creating business templates. Kristine and her small team have a range of clients including small businesses, multi-national corporations, all levels of government and not-for-profits.

1300 DAWTEK or dawtek.com.au

If you’ve been operating a business for long enough, it’s likely that regardless of the sector you’re in, you’re dealing with a lot of competition. It’s no different when it comes to the tender process – your organisation is going to be competing against many others for the same tender. In a lot of the experiences I’ve been involved with in the past, we’re talking about hundreds or even thousands of competitors.

So as you can imagine, ensuring your tender stands out from the crowd is vitally important. At the end of the day, it’s those seemingly small details that might just make your bid stand out to a tender panel. I’ve put together five simple but highly effective ways that can really make your tender shine.

Get your presentation right

Your bid represents your company so you need to create a template that accurately represents and reflects your brand. Although they’re important, I’m referring to more than simply colours and logos in terms of presentation. Formatting is essential – if something is hard to read because of how it’s formatted, you’re making the judging panel’s task harder, which won’t work in your favour. You also want to ensure that your bid has been proofread, preferably by someone who isn’t involved in writing your tender application. When you’re looking at a document over and over again over the course of weeks or even months, you start to miss those typos/grammar mistakes that won’t put forward your organisation in the best light possible. It’s well worth paying a professional to proofread and refine your documents.

Don’t be afraid to use images and graphs to effectively represent information

When I have an initial chat to many clients embarking on the tender process for the first time, they often believe their bid is destined to be bland and lifeless. Consider this: would you rather read five pages of copy detailing information or look at a graph or image that at a glance, communicates the same information more easily and effectively? It’s not a hard question to answer, is it? Just be sure that any images or graphs are actually relevant to your bid (and not used with the intent to make it look prettier as that will backfire and detract from your tender bid).

Use storytelling

Whenever possible, tell stories when presenting your information. Storytelling is an incredibly effective tool and helps to ensure that the tender panel remembers your bid. Endless facts and statistics quickly fly out of our brains (it’s human nature) but when you present the same exact information as part of a captivating story, your audience is far more likely to relate to it and remember it. And that means you’re onto a winner!

Include testimonials and outcomes to demonstrate your ability

We’re living in an age where everyone has a voice and anyone can pretty much say anything. Sure, you know your business is capable of taking on the tender but you need to present evidence to back-up your submission. Reach out to past clients to ask for testimonials and present any data or facts that demonstrate your ability to meet and even exceed expectations. Best of all, as long as the information isn’t sensitive in nature, you’ll also be able to repurpose this content for other marketing/PR needs such as media releases, blog writing and so on.

Use call-out boxes to highlight information

By their very nature, tender bids are often long by the time you address all of the necessary requirements and criteria outlined. This means that using a call-out box to make certain content stand out, is an incredibly powerful tool. It’s a simple way to alert the tender panel to any information you feel is especially important for them to take in – just be sure that you don’t over-use call-out boxes as that ultimately, defeats the purpose.

It’s standard to expect a decent amount of competition during any tender process but as you’ve read here, there are some simple but highly effective ways you can ensure your bid stands out from the submission pile.

If you’re new to the tender world or are looking to take your bids to the next level, reach out and let’s discuss you unique tender needs. I’ve been working in the industry for over 15 years now and I remain committed to helping my clients to maximise their business results.

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