What’s your tender strategy? Hope?

Do you have a tender strategy in place?
Do you know your win themes and unique selling proposition?
No. Well you need the Tender Strategy eCourse.

With over $40 million worth of contracts released every year in the Australian tender market, you need a tender strategy that stands out from the crowd to be successful.

My Tender Strategy Course focuses on how you can differentiate your offer

Tendering for contracts which aren’t aligned to your core business objectives can be a waste of time and money, and will distract your focus from opportunities that align with your business.

We work through why understanding the client and the market is key, and how to research them like a boss. We bring it all together with a look at your ‘win themes’, delivering value, and your overall strategy. The tender strategy, will enable you to look at your business and understand your unique selling position. Wowing your clients with your strategy is your pathway to success.

I am so passionate about helping businesses both big and small achieve their goals. As a small business, I know how hard it is to complete and how important it is to stand out from your competitors.

I have the experience – For the past 20 years, I have written hundreds of tenders, generating millions of dollars in revenue to businesses. I write across all different sectors, for large corporates, SMEs and to solo-entrepreneurs.

I understand the evaluation process – Over the past 20 years I have had the opportunity to evaluate tenders, for private organisations and local councils. As an evaluator, I understand the systems used to measure tender success and have provided you with the insight to include in your response.

Stand out above the crowd and watch your business soar as you learn how to win tenders and grow your business.
And the best thing is, you are going to get direct access to me, to get that personalised service and information specifically for your business.

What is in the eCourse?

Why differentiating your offering is so important and how to do it in ways that count. Why understanding the client and the market is key, and how to research them like a boss.

We bring it all together with a look at your ‘win themes’, delivering value, and your overall strategy. The tender strategy, will enable you to look at your business and understand your unique selling position. Wowing your clients with your strategy is your pathway to success.

You are going to learn:


How to stay ahead of your competitors by identifying your unique spelling proposition (USP)


Why you need to have a strong understanding of what the client actually needs


How to discover the exact needs of the client


How to identify, create and implement your win themes


Your unique benefits and why your clients buy from you/use your services


How to show your value through story-telling and evidence-based resources.

Having a clear plan and strategy of the specific tenders, products or services, clients and opportunities, coupled with defined win themes and a unique selling proposition, you will have more chance of success.

Tender Templates For You

Even though this eCourse is DIY, I am still going to provide you with the tools and resources, to make the process much easier. I have templates, checklists and worksheets, to help you complete all the tasks.


A Consortium Approach

Company Analysis

Competitor Analysis

Tender Strategy


Tender Supporting Documentation Checklist


Tender Template

Tender Worksheet

Win Themes

Work at your own pace,
in your own time

The best this about this eCourse is it allows you to completely work at your own pace – no pressure whatsoever! There will be lots of sample responses, checklists, workbooks and other gold nuggets of info you won’t find anywhere else.

This course is for you if you want to develop a winning tender strategy! It’ll teach you the basics as well as tips and tricks not a lot of other people know about.

With over 18 years of tender writing experience, I’m going to be sharing with you everything I know about tenders based on real life experience.

Receive lifetime access to incredible content  

If you’re anything like me, you probably love learning … and learning and learning and learning.

That’s what’s so great about my Tender Strategy eCourse – it’s a lifetime access of learning.

Any time you feel like you need a tender refresh, all the content and all my secrets will be available to you. And as a bonus, I am going to give you examples of how you can write specific tender questions, so you don’t have to worry about writing these ever again!

And, if that’s not enough, you’re also going to be getting a one-on-one conversation with me where I’ll answer all of your burning questions about tenders!


Hi, my name is Kristine and put it simply: I love what I do! And every day I feel privileged to work in an industry that I still love – 18 years on.

As an entrepreneur and small business owner, I understand how important it is to grow your business. Like you, I use tenders to gain new clients and projects. Writing and tender can be daunting, difficult and costly, if you don’t get it right.

That’s why I founded Dawtek: to help small and medium businesses grow through tenders that WOW their clients, and deliver benefits and value.

My services aren’t based on a ‘one size fits all’ approach; you are different, your business is different. And the results of 75% win and shortlisting rate speak for themselves. Millions of dollars in contracts and business success Australia wide..

I am proud to have developed Australia’s first online completed Tender Training, and also offer workshops, custom training and of course tender writing services.

Fast forward 18 years…. I’m still here, and that is one success. I know how hard the marketplace is and I believe every business has the opportunity to grow and thrive. Sometimes they just need a hand.

I love writing tenders and helping businesses reach their goals. And, I work with companies all over Australia and across many industries so no matter who you are or what you do, I can help.

Who is this eCourse for?

This eCourse is for small business to big business. No matter the size of your organisation, tendering is an essential element to growing your business.

As a small business myself, I know the importance of attracting new customers and over the 18 years of business, I have worked with business great and small.

You can do this, and I am going to help you every step of the way.


I’ve been fortunate enough to work with some amazing organisations and together we have achieved some fabulous results.

“Kristine and her business Dawtek, is the No. 1 go to tender professional. Kristine’s ability and speed to ascertain the goals and context of the job and help us to deliver the best response possible is incredible.

Teaching us how to write better, by simply following her example is an additional bonus. Subsequent tenders we have written have been even more efficient and the win rate speaks for itself. We are so grateful we found Kristine and think of her now as an essential part of our extended team.”

Donna Cross, Director and General Manager – Culturally Directed Care Solutions (CDCS)

“Kristine was referred to us as the best in the business, and wow they were right! Her knowledge, professionalism and nothing is too much trouble attitude is outstanding. 

Kristine went above and beyond for us, successfully winning us our first ever tender.

I cannot thank her enough for all she has done for our business in a short period of time!!”

Lisa Soliman – Sleek Print Management Pty/Ltd



Enter your email address to get your invitation to join the group. By becoming member, you’ll have unlimited access to countless tender information and resources!

Dawtek partners with Australian Tenders. For a $100 discount on Australian Tenders yearly subscription use the code: Dawtek2019


1300 DAWTEK (1300 329 835)
Dawtek Risin Pty Ltd
A.B.N. 52 108 498 764
PO Box 345
Yarraville VIC 3013

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